For more than fifteen years, Luis has worked on business strategy development projects here in the US, throughout Latin America, Europe, and in Asia. Luis has created and executed strategic solutions for notable companies such as Wendy’s, Cargill Foods, Bates Advertising, and the Latin American Varela (Unilever). While charged with the responsibility of leading Wendy’s Venezuelan marketing and advertising campaign, Luis and his team made company history by achieving over 1.5 million dollars in gross sales over the course of one year; outselling all other Wendy’s stores worldwide.

Today, as CEO and Chief Strategy Officer of N4L Strategy Consulting, Luis serves his clients as an expert in strategic business development and strategic thinking. These tools are designed for all facets of business, marketing, branding and CEO coaching. Luis is the author of two noted books, “The 10 Laws of Success” and “Strategy,” which incorporates the lessons of Sun Tzu’s The Art of War and applies them to the business world.

As with most of our events, there was a charitable component to this great opportunity. A portion of our proceeds benefited "Go Red for Women", a national movement founded by the American Heart Association to help fight back against heart disease ... the #1 killer of American women.